Email Marketing

CiviCRM makes it easy to create and manage bulk email lists. You can also segment your lists, do A/B testing, and monitor statistics.
  • Create html and text versions
  • Personalize emails
  • Import & export email lists
  • Use email templates
  • A/B testing
  • Schedule mailings
  • Segment your list
  • Email statistics
  • Check open rates, and click-through rates
  • Monitor bounce rates and unsubscribes

“We were using Mailchimp in the past to send out our email newsletter, but with CiviCRM we don’t have the extra monthly costs. We can also test Subject lines using A/B testing. After we send out the mailing, we can also check open and click-through rates, and get a full bounce and unsubscribe report. Since CiviCRM can be used with Civismtp or Mandrill, we know our email will go through successfully and won't be marked as spam. Besides sending out the email newsletters, we also segment our lists based on how people are interacting with us in order to send them targeted emails; for us, this is one of the most powerful ways of using CiviCRM.”


Top features

Target Your Emails

Send email newsletters & segmented emails based on donor status, membership status, open rates of previous emails, and more

Design Effective Emails

Create and use templates, & personalize emails by merging with contact-specific data

Measure Statistics

Monitor open rates, click-through rates, bounces, unsubscribes & more

Partners and contributors

CiviCRM expert partners include….